GU Launch Roctane Energy Drink

GU Energy have just launched their new Roctane Energy Drink, there's no word on UK availability yet but it's interesting to see what new products are coming down the line.

Roctane Energy Drink is a carbohydrate intensive energy drink for ultra distance and intense efforts. It contains the critical carbs and electrolyte replenishment that ultra endurance athletes need to compete at high levels. And it comes in a super light tasting, easy to mix formula for fueling hour after hour after hour. It also contains caffeine, taurine, and beta-alanine to help increase performance, by decreasing perceived effort, helping to prevent heart and muscle fatigue, and increasing muscle buffering capacity.

Each serving contains 240 calories of complex and simple carbs that is optimized for rapid absorption and energy accessibility and key electrolytes such as sodium and potassium so you can get your calories and hydration all in one drink. Here’s a breakdown of Roctane Energy Drink’s key performance ingredients:

• Ideal carbohydrate ratio - Unique ratio of complex and simple carbohydrates are podium-proven to better maintain glucose levels than simple or complex carbs alone 
• Key electrolytes - Sodium and potassium properly maintain hydration Taurine - Can help maintain heart and muscle performance during prolonged exercise which would otherwise lead to fatigue and decreased performance 
• Caffeine (except grape flavor) - Stimulates the central nervous system and reduces pain perception leading to prolonged exercise, delayed fatigue and increased performance 
• Beta-Alanine & Histidine – Helps buffer acid caused by going over lactate threshold; amino acids help prevent muscle damage and aid with muscle recovery 
• Branch Chain Amino Acids (Leucine, Valine, Isoleucine) – Shown to serve as an additional fuel source (when taken with carbohydrates), reduce muscle damage, enhance recovery and delay fatigue – all critical during intense or long efforts 

Whilst the new Roctane drink contains many of the same elements as the populer GU Roctane Energy Gel the two have been designed to work together and compliment each other.

If you already use Roctane gel, you can substitute some Roctane gel for Roctane energy drink. This will help tailor energy intake to your needs and provide the beneficial ingredients found in both the gel and drink. While many ingredients are similar in the two products (carbohydrates, branched chain amino acids, histidine, and caffeine) each has unique ingredients which may also help improve performance (gel – OKG for muscle recovery, vitamin E as an antioxidant; drink – taurine to help heart and muscle function, beta-alanine to help increase muscle buffering capacity). Therefore, using both products will help provide every nutritional advantage possible to athletes who demand the best from themselves and their nutrition. For many athletes, all they may need during prolonged exercise is one 21oz bottle of Roctane drink and 1 Roctane gel per hour for 340 calories and extra nutritional support to maximize performance.

SiS to fuel GB Rowing Team

Sports nutrition brand SiS has signed a new five-year deal to continue as the Official Supplier of Sports Drinks and Sports Nutrition of the GB Rowing Team. The partnership renews SiS’s commitment to the high-performance arm of British Rowing, a relationship which was launched in 2009 since when the Team has won 15 World Championship Gold medals.

As a result of the partnership, SiS will continue to provide all of the GB Rowing Team’s Senior, Adaptive and top Development rowers with the nutrition they require to ‘prepare, perform and recover’ in their gruelling training and competition regimes until the end of 2016. This includes a full range of nutritional products for hydration, energy and recovery, all developed by SiS’s highly-trained team of sports scientists, food technologists and physicians.

GB Rowing Team Performance Director David Tanner CBE commented, “We are an ambitious team and know that the rest of the world will raise their game in London so winning medals will be tough. As host nation, and a leading rowing nation, we will be a target for the rest of the world. I am confident that our rowers – with our outstanding coaches and team support – are in good shape for the Games and will do us proud on home waters in front of a passionate home crowd at Eton-Dorney in July and August”.

“Nutrition is a key part of this, and we’re thrilled to have SiS’s continued support. We have worked with them for a number of years, and they are incredibly proactive in working with our nutritionists to develop new products specific to our needs to help get the best out of our rowers.”

SiS Sales Director Tim Lawson said of the partnership, “We’re really pleased to be working with the GB Rowing Team for another five years. A key aspect of this relationship for us is development, and we’re keen not only to support the Seniors who did us proud at the World Championships earlier this year, but also the younger rowers coming up through the ranks. We look forward to working with and supporting all of these individuals in the next five years to contribute to the long-term success of the GB Rowing Team.”

SiS to help develop new British talent with Rapha Condor Sharp

Sports nutrition brand SiS has signed a new two-year deal to continue as Official Supplier of Sports Drinks and Sports Nutrition to Rapha Condor Sharp, the number-one-ranked British Continental cycling team.

The partnership renews a relationship which was launched in 2008 and which in the last year alone has seen major U.C.I. wins in Africa, Asia and Europe as well as an overall win in the Halfords Tour Series.

SiS will continue to provide all of Rapha Condor Sharp’s cyclists with the nutrition they require to ‘prepare, perform and recover’ in their gruelling training and competition regimes until the end of 2013. This includes a full range of nutritional products for hydration, energy and recovery, all developed by SiS’s highly-trained team of sports scientists, food technologists and physicians.

After a number of successful years, Rapha Condor Sharp has this year decided to pursue a change in direction, with youth development the central focus for the team moving forward. SiS Founder Tim Lawson commented, “We have partnered Rapha Condor Sharp during some incredibly successful years and we now fully support the team’s commitment to the development of young British talent. This is an exciting time for the team and we’re thrilled to be on board again. We look forward to contributing to the progress of young riders such as Felix English and Mike Cuming and are equally pleased to continue working with such talented individuals as Ed Clancy MBE and Andrew Tennant.”

Rapha Condor Sharp Directeur Sportif John Herety commented, “Despite the number of new young riders in the squad, we will be training and competing just as intensely this year, so rider welfare is key. The larger squad this year means that the younger riders will have more room to recover, but nutrition is also crucial. We’ve worked with the sports scientists at SiS for a number of years and we will continue to rely on their products to make sure our riders are getting the best nutrition available.”

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