The new face of Lucozade Sport...

In a slightly surprising move we've just been reading that pop star Tinie Tempah is going to be the new face of Lucozade Sport. Apparently GlaxoSmithKline are going to be using pop stars including Tinie Tempah, as brand ambassadors, for the first time, as it looks to reposition its Lucozade Sports brand as the choice of sporty teenagers.

The first new ad will be shown on television on the 12th April, during the Champion League match between Manchester United and Chelsea. It will also feature Travis Barker, the drummer from Blink 182, and Irish world boxing champion Katie Taylor.

We're guessing the brand repositioning has got something to do with GlaxoSmithKline having now acquired the Maximuscle, Maxifuel and Maxitone brands and them wanting to avoid two brands competing for the same market.